Bloomberg is reporting that online sales were up a staggering 15% year over year, for the Christmas shopping period. I am personally not surprised, as we found it easier to do the bulk of our shopping this year online, having the most expensive gifts delivered wrapped this year.
Online sales were $36.4 billion from Oct. 31 through Dec. 22, compared with $31.5 billion a year earlier, said MasterCard Advisors’ SpendingPulse, a Purchase, New York-based firm that measures retail sales by all payment forms. Online apparel sales grew the fastest, or 26 percent, while electronics were up 12 percent and department stores 11 percent.
Daily online sales exceeded $1 billion on six days this season, which was twice as many days as a year ago, said Michael McNamara, a vice president at SpendingPulse. The growth meant online sales grabbed a larger share of the season’s total sales, he said.
“It’s a pretty positive story,” McNamara said in an interview. “Retailers started earlier, in the second week of November, and were more aggressive with their tactics — discounts and promotions. That seemed to drive growth.”
The only shopping we did locally was for the last minute stocking stuffer types of gifts. We live about 2 hours drive from the nearest mall of any form, and to be honest a full 6 hours round trip driving toget to a properly stocked mall with real electronics available.